The bookmaker Paddy Power continues to surprise with the non-standard marketing proposals. This time in the company a statue of the British Prime Minister Theresa May 110 feet high (33.4 meters) on the White rocks of Dover has been established. In this way the company wants to draw attention of its clients to the Brexit betting market.
The company has declared that 12 people took part in statue installation. As Paddy Power has noted, the monument "is facing Brussels", and it can be seen from Normandy.
This week London and Brussels officially have begun negotiations on Brexit from the European Union. Paddy Power has reported that the company wanted to support Mrs. May and her assistants on negotiations after dramatic elections results in Great Britain.
We will remind, instead of a triumphal victory on elections Conservatives have lost the majority in Parliament, and Labourists have considerably increased their representation.
company is also offering a number of bets on negotiations on Brexit
from the European Union. To bet on the fact that in consultations
from the British side will take part not only Theresa May is possible
with coefficient 1.29. With 2.63 it is possible to bet on one more
pre-term elections in Britain in 2017. At last, it is possible to bet
on the fact that Great Britain will refuse to leave the European
Union with coefficient 21.0.
"During installation the monument seemed to be strong and stable, but after the wind has changed the statue became shaky and weak. Generally, this reminds cooperation with the Democratic Unionist Party of Northern Ireland" — the representative of Paddy Power has declared.
This is not the first original campaign of the company using the names of politicians. In March Paddy Power has drawn attention of its clients in a scandalous way prior the big horse competitions in Great Britain — Cheltenham Festival. For advertizing the bookmaker has used masks representing the faces of the Presidents of Russia and the USA — Vladimir Putin and Donald Trump.