Betfair has written the agreement with the Italian football club Juventus and beginning with the season-2017/18 the operator will be an official betting partner of this team.
According to terms of this agreement, Betfair will be able to use a brand of Juventus in its advertising materials in Italy and worldwide, including America and Oceania, as the club press service informs.
At the same time Betfair logo will be used at the stadium of the Allianz Stadium, in the training center of Juventus, and also in various digital channels of the club.
Special promotions will be available to fans of Juventus on the website www.betfair.it.
"We are proud of the fact that we will work with the club which is a synonym of success in Italy and Europe" — the director of Betfair Italia Claudio Di Sani has commented on this agreement.
In July 2016 Betfair became the global partner of Spanish Barcelona.
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